Historical Clothing eCommerce – Santa Cruz County – $1.1M – $386K Cash Flow

Established in 2005, this thriving online retailer has built a legacy as the go-to source for period-accurate historical clothing and accessories. Serving a discerning clientele that includes leading entertainment studios, stage productions, and television networks, the business has earned industry-wide recognition for its craftsmanship and attention to detail. Its portfolio spans both men’s and women’s attire, with garments showcased in major films and acclaimed theatrical performances.

The company’s robust digital presence drives 84% of sales through its dedicated website, complemented by Amazon (9%) and direct phone orders (7%). An extensive catalog of 1,700 unique SKUs supports a loyal customer base, reflected in over 10,000 verified reviews and an average order value of $177. Strong supplier partnerships and a reputation for high-quality products underpin ongoing customer satisfaction and repeat business.

A skilled team of nine employees ensures smooth operations across purchasing, marketing, and fulfillment. With a database exceeding 400,000 customers, the business is ideally positioned for targeted marketing initiatives. Numerous expansion avenues are available, including tapping into international markets, introducing new historical collections, boosting digital outreach, and leveraging platforms such as Etsy and Walmart to broaden reach.