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How Buyers Evaluate a Business Before Making an Offer · Iconic # How Buyers Evaluate a Business Before Making an Offer Buyers price your business on adjusted EBITDA, buyer type, and risk: multiples run 2.0x SDE to 4.5x EBITDA, and 83% of $5M+ deals draw 3+ offers. Author Erik Salazar Published August 16, 2026 Re
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